ILL Manors Research

1) What are the typical codes and conventions of film trailers - what information is usually provided? Information that is provided within any trailer is usually a long or short montange of clips, music and text. For example, for the Ill Manors trailer, rhetorical questions were asked in order to get the audience to think individually to themselves and to build up on the enigma, lots of different situations were shown to engage the audience and to every individual sitting watching the trailer.

2) How are trailers distributed?
They are distributed in various ways, they are usually seen in cinema previews when a film with a similar genre or narrative is being shown. Other ways would be over the internet on sites such as YouTube in videos and also on adverts in the sidebars and before a video is being shown and finally another way is through word of mouth over social networking sites such as Facebook and Twitter.

3) How does Ill Manors use trailer conventions?
The Ill Manors trailer uses trailer conventions such as direct mode of address of asking the audience questions through the text through every few shots of a complete montage. This automatically gets the viewer(s) to think about the question whether they are as a group or individually in their minds.

4) Who is the target audience?
The target audience for ill Manors would be young teenagers above the ages of 16, younger teens may be interested in gang culture and may therefore watch the trailer and the movie. This movie would also attract teenagers from a poorer background in the U.K. (due to it being based in London) and most likely aspirers and teenagers who want to feel a sense of identity with the characters.

5) Does it have a unique selling point or use particular techniques to appeal to the audience?

The fact it's a U.K. based film and showing relatable locations it allows audiences to identify and the film isn't afraid to challenge and show grim themes of drugs, sex and violence which is a USP. Another relatable thing is the stereotypical characters which are (according to Medhurst) a shorthand so the audience can easily identify and relate to the characters in the film and trailer.

6) Consider the way the scenes are edited together – does the trailer give away any clues about the narrative?
Trailers usually tend to give part of the film away so that the audience get a taster of what the narrative may be but they also leave in a few unanswered questions to draw the audience. For this trailer, there is a mix of both, showing clues within the voices of the characters as they say certain dialogues put into a montage moving very fast showing different point of views of many characters.

7) Are the main stars visible in the trailer?
Yes

8) Is there information about the director of the film?
Not in the trailer

9) Is there information about the release date? 
No

10) Is a narrator’s voice-over used? 
No

11) How has the genre of the film been represented through characters, settings, lighting, colour, music, camera shots/movements/angles and editing?
Stereotypical characters, they are prostitutes, drug addicts, drug dealers etc which are typical themes within the genre. The setting is also stereotypical e.g. jail, London streets, council estates etc. Lighting is quite dark and low-key, music is stereotypically rap/hip hop.