Two minute pitch of print advert about TV is not dying.

Pitch: The background photo is from the 'Godfather' film, the whole concept of this print advert is to do with reliability, we're trying to say that television isn't dead, it never will be, it has always been around and has been much more easier to use and more reliable than the internet. The target audience for this advert is aimed at 35-40year old men as the 'Godfather' is seen as a manly film and is to do with reliability, trust and respect, also the film would have most likely been seen by that age range and are therefore familiar to the scene.

Stereotypically women in general consume a lot of media by talking on phones, texting a lot, going online to do shopping and they are therefore less likely to stay with TV, they have already experienced the internet and most likely have gotten the hang of using the internet while males are less likely to be going on the internet to do shopping or to talk on the phone with their friends so this advert is to try and persuade a male to not move onto the internet because compared to the TV it's nothing, we can help persuade the male not to move on by the direct quote from the film and tagline on the print advert which says "A man who doesn't spend time with his family can never be a real man." it's a quote which is questioning the manhood of males who see this print advert, it's saying that to be a real man you must spend time with your family so what better than to sit together and watch TV rather than to go on a PC to watch TV shows on your own, this quote might also persuade males, who in a household is stereotypically the "boss" of the house, to "boss" the rest of the family and make them watch TV together which will also hopefully show the whole family that TV is more reliable and much easier to use.

The red tagline is written in the font of the 'Godfather' and is in a red colour because red is related to the 'Godfather' through their blood, violence, the red rose etc. also the colour red is one of the colours the human eye looks directly to first so we are trying to put importance onto the tagline.